Though it's much briefer than its source, I think the following gets it more or less right: love for someone, real love, involves your recognizing aspects of the beloved that are problematic or difficult - and the same goes for her or him about you - leading to occasional disharmony and friction; whereas wanting merely to be liked and liking involve a certain narcissism, and it is such narcissism that is at the centre of the relationship between people and many consumer products - such as Blackberries and iPhones. They are seen as 'an extension of ourselves'; 'liking... is commercial culture's substitute for loving'.
And this is why love is such an existential threat to the techno-consumerist order: it exposes the lie.
Thus Jonathan Franzen.
I propose, as an alternative to his view, that the realm of use of consumer products and that of person-to-person affective relationships are independent enough of one another that love is no threat at all to 'the techno-consumerist order'. Which is why this order more or less goes on in its own space, and people love one another or don't in theirs, while using consumer products that they variously like, find useful, are indifferent to or judge to be no good.