Time to stop playing offense

Should the Washington Redskins heed demands to change the name of the team because Native Americans find the term 'Redskins' offensive? I'd say they should. If enough Native Americans are offended by the term, regarding it as derogatory, then those associated with the team ought to see this as outweighing the considerations - traditional, commercial - in favour of keeping the name. Notice that the question, as I've posed it here, isn't a free speech issue. I don't think taking offence at someone's saying something is adequate grounds for a legal prohibition on their saying it. But the owners and supporters of the team should be willing to drop the name. Nothing rides on keeping it that won't be resolved by the passage of time (and not all that much time) - nothing that could justify needlessly insulting people.