Britain 1924 - in colour

[The] golden age of the inter-war years was captured on film by a young survivor of the Somme who set off in 1924 on an epic car journey from Land's End to John o'Groats with his camera rolling. His remarkable film The Open Road, restored by the British Film Institute, provides the first colour footage of Britain and brings to life a period known only in the monochrome and sepia tones of a Hovis advert.

Of course, the age wasn't completely golden for everyone; the article goes on to mention 'grinding poverty'. In any case, the cameraman was Claude Friese-Greene. You can view the footage from his journey here.