According to this item in Media Guardian (free registration) blogging is the 'current buzzword in journalism'; it 'featured big at the Society of Editors' conference in Windermere last week'. Not everyone's awestruck, however:
Later, I spoke to a student I know, a keen internet user, who was puzzled when I explained the newspaper industry's latest obsession."Blog?"
"Yes, you know, personal accounts on the internet. It's short for 'web log'."
He looked relieved: "Oh, I thought you meant the Bi, Lesbian Or Gay Society; that's the only blogs I've ever heard of."