There's an amusing piece by Joe Queenan in the Guardian's G2 today. He complains of Hollywood's tendency to make the same kinds of movie over and over again.
This isn't just a reaction against sequels; it is a reaction against films that so closely resemble other films that they seem like sequels... It is also a reaction against films where Jennifer Aniston cannot find the right guy and never suspects that her hair may have something to do with it.
As well as going through the repetitions that have begun to weary him, Queenan ends by suggesting some types of film the industry could be making instead, and on this score I have a gripe: he might have mentioned ordinary human dramas. No special effects, no breaking glass, no explosions, no parallel worlds, no weird creatures, no time travel, no ultra-violence, no endings that cancel out everything you thought you'd just seen, no clever clever postmodern subversions of meaning... Just proper people in interesting situations.