Scott Pack spent the nineties working for HMV and most of the noughties at Waterstone's. He joined The Friday Project last September as commercial director and has kept his Me And My Big Mouth blog since then. He tends to be mildly controversial.
Why do you blog? > Partly to get publicity for The Friday Project, partly to make sure I write something every day (it is a good discipline) and partly because people read it.
What has been your best blogging experience? > Old friends getting back in touch after seeing the site.
What has been your worst blogging experience? > Some buffoon starting a blog about how much he hated me. It didn't last long. I am too loveable.
What would be your main blogging advice to a novice blogger? > Try to blog every day.
What are you reading at the moment? > Fat Mountain Scenes by Phyllis Kiehl (Metronome Press).
Who are your cultural heroes? > Haruki Murakami, Wayne Coyne, Georges Perec, Oliver Postgate.
What is the best novel you've ever read? > Dance Dance Dance by Haruki Murakami.
What is your favourite poem? > The Odyssey.
What is your favourite movie? > It's A Wonderful Life.
What is your favourite song? > 'This Must Be The Place' by Talking Heads.
Who is your favourite composer? > Stina Nordenstam.
What is your favourite piece of political wisdom? > Jeremy Paxman on interviewing politicians: 'Why is this lying bastard lying to me?'
If you could effect one major policy change in the governing of your country, what would it be? > Put MPs on performance-related pay.
If you could choose anyone, from any walk of life, to be Prime Minister, who would you choose? > Oliver Postgate.
What do you consider to be the main threat to the future peace and security of the world? > Other people.
Do you think the world (human civilization) has already passed its best point, or is that yet to come? > I suspect that we are still evolving.
What would be your most important piece of advice about life? > Look where you're going.
In what circumstances would you be willing to lie? > In almost every circumstance.
Do you have any prejudices you're willing to acknowledge? > If I discover someone is religious, I wonder how they managed to fall for it.
What commonly enjoyed activities do you regard as a waste of time? > Driving, boozing, smoking.
If you were to relive your life to this point, is there anything you'd do differently? > I'd probably choose a different 30 questions to answer.
Who would play you in the movie about your life? > Moby.
Where would you most like to live (other than where you do)? > In a red timber house on an island off the coast of Sweden.
If you had to change your first name, what would you change it to? > Agamemnon.
What talent would you most like to have? > To be able to draw or paint.
Which English Premiership football team do you support? > I resent the question, being as I am a supporter of Scunthorpe United from the Championship. Premiership indeed?! I ask you!
If you could have one (more or less realistic) wish come true, what would you wish for? > To see Tim Buckley perform live.
How, if at all, would you change your life were you suddenly to win or inherit an enormously large sum of money? > I'd start reading all these bloody books I've got.
What animal would you most like to be? > An aardvark.
[The normblog profile is a weekly Friday morning feature. A list of all the profiles to date, and the links to them, can be found here.]