The redesigned Guardian arrived this morning, and for my money it looks pretty good. The editor says:
Many things about today's paper are different.And he's right. He also draws attention to the success of the online version:
The Guardian's digital edition is now read by nearly 11 million people a month around the world. No other paper in Britain comes close to the size and diversity of our audience.This is certainly well deserved. I don't know of a paper which has a better site, and the Guardian's policy of free and easy access is to be applauded.
In Media Guardian today, Roy Greenslade reports that the paper's circulation has dropped by 27,000 in somewhat less than a year, but that they're looking to the new format to reverse that decline:
The latest set of circulation figures show that the year-long trends at the quality end of the daily market have continued as before. In August, the Times went on rising while the Daily Telegraph and the Guardian fell and the Independent slipped again.But you are reading this column in a newspaper that could well change the whole picture within a couple of weeks. The Guardian hopes that its new format will reverse the sales decline that began when its two rivals, the Times and the Independent, changed from broadsheet to tabloid shape.
