We think we live in the time of corporate globalisation. We think we are MacShopped, but we are not. The Gap Corporation Inc, which we believe to be a global brand, has stores in only three other countries outside the US: Britain, Canada and Japan. One of its other brands, Banana Republic, extends only across the border to Canada...Linda gives examples. Have a look and see. I must say I was somewhat concerned to note WotN reading this article over breakfast. Particularly in view of this:
In Britain we don't know the first thing about American retail. Few of their chains have successfully crossed the Atlantic and fewer still have even tried. Both sales staff and shoppers would have to unlearn their life's experience. You have to be educated in how to shop in America, it's no use just getting off the plane for the great two-for-one sale, $2 to the pound. The function of American retail is to get you to part with your money, and this is not a passive exercise on the part of the retailers. They have ways of making you spend.
Unless you have to have it now, you can get it for 70% off if you wait till next month.And this:
I come home from America with three coats, a skirt, two pairs of jeans, two pairs of black pants, seven tops, a pair of shoes, two handbags, gloves, scarves and an addiction to walk-in Vietnamese manicure salons, unfulfillable in London.Well, I am not in danger on this score... I'm sure.